What Women Want

Several national retailers are leaping into the intimate apparel business for the first time or significantly expanding their presence in it.

No Sex and No Models (What Kind of Bra Ad Is This?)

Sara Lee Branded Apparel, the maker of Playtex, Bali and Hanes, is testing a new strategy: leave the supermodels out of the advertisements.

PULSE; Girls’ Nightie Out

Women in New York City are buying up nighties and wearing them as summer dresses; photos

The Remix; Battle of the Boxer Shorts | All Blows Below The Belt

Comparison of men's boxer shorts priced from $65 to $175 a pair; photos

Boxers or Briefs? It’s a Mystery.

Sifting through a pile of underwear, one begins to learn a lot about a spouse.

Baby, It’s Toasty Inside

FOR decades, long-underwear makers have succeeded in keeping winter athletes warm and dry, but their garments failed to fit well. They were often bulky in the armpits or too loose all over.

PULSE; Attention, Coquettes

Ella Moss creates foundation garments to be worn under season's more diaphanous styles; photo

German Engineering

Schiesser of Germany reissues some of its vintage designs for men's underwear; photo

Revealing Garments, Spirited Away in Concealing Bags

Three people managed to steal nearly $12,000 worth of bras and panties at a Victoria’s Secret in Jersey City as customers milled about.

Bras Found, With Panties Still at Large

Just a day after two men and a woman made off with more than $15,000 in undergarments from a Victoria’s Secret store in Jersey City, more than 100 bras were stolen from a Victoria’s Secret in South Jersey.

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