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Even Less for Men to Think About
This may not be the best week to bring up a new trend in men’s underwear, but basic briefs are having a comeback.
Announcing the Top 50 Blogs and Bloggers in Fashion
NEW YORK, N.Y., Dec. 14 (SEND2PRESS NEWSWIRE) -- Denimology, The Purseblog and Hypebeast have been named as the three most influential fashion blogs. This is according to Konector's latest report, the Top 50 Fashion Blogs and Bloggers, which is designed for fashion companies who are using, or thinking of using, blogs and social networks to promote their brands.Using blogs for brand promotion is extremely powerful. The total combined audience for the top 50 fashion blogs is over 14 million visitors a month. "That is a huge number, and what's more these are decided views," says senior Konector analyst, Brett Norval. "The majority of people accessing these sites have made an active decision to view the page. Not curiosity, not advertising, just genuine interest in the content. Fashion companies can get their brands in front of those targeted consumers from day one, they can then monitor the conversations on a regular basis and gather all the feedback."
Although the number of visitors is important, it is not the only requirement to make it onto the Konector Top 50 list. "When ranking the blogs we focus on three main criteria - reach, frequency and interaction," says Kingsley Maunder, a director at Konector. "We therefore use our proprietary Online Impact Factor to measure how many people visit a blog, how often they visit that blog and how active they are once they get there."
So what separates the top fashion blogs from the others?
Many of the leading fashion blogs focus on a particular topic or target market. Denimology and the DenimBlog.com for denim, The Hypebeast and Highsnobiety for streetwear, and The Purseblog for designer handbags. The Fashionable Housewife, ranked in the top 10, has set itself up as the fashion site for moms and housewives, while College Fashion is aimed specifically at college girls.
"Due to fashion's visual nature, many of the leading blogs rely more on quality photos than content," says Norval. "Sites like The Sartorialist, Stil in Berlin and Style/Clicker use photos of everyday people, while Denimology includes celebrity photos to great effect. However the blogs with the most devoted following are those where the bloggers model their own style. Good examples of this are Jane Aldridge from Sea of Shoes, Karla Deras from Karla's Closet and Jessica Schroeder from What I Wore."
"This personal touch leads to a stronger relationship between the blogger and the visitor," says Maunder. "This strong relationship is also seen on sites that rely on engaging content. For example Go Fug Yourself uses a witty conversational style to convert visitors into regular readers. Regular readers are key as they denote people who are truly interested and interactive - people who are themselves more likely to be influencers and continue to spread the word."
Another factor that differentiates the leading blogs from the rest is that the top bloggers use all possible means to promote their sites. The majority of them use Twitter, while some, like The Fashionable Housewife and Michelle Madhok from SheFinds.com, also use Facebook and YouTube.
Standard price for the online report is $485.A detailed overview of the report, including sample pages can be found at konector.com/topblogsoverview/topblogsinfashion.
About Konector:
Konector links digital marketers with leading bloggers to help promote brands to highly targeted audiences.
Konector uses the Online Impact Factor to find the top independent publishers who attract millions of regular and interactive readers. These publishers are seen as experts within their field of interest, and hence have a significant influence on their audience - an influence which marketers are now using to promote their brands.
NEWS SOURCE: Konector Ltd.
Copyright © 2009 Neotrope® News Network.
TAGS: Konector Ltd., Blogs and Forums, Send2Press.
Forever 21 Sells Celebrity Designed T-shirts Benefiting Starlight Children’s Foundation
Corbin Bleu, Paris, Nicky and Kathy Hilton, Colbie Caillat, Demi Lovato, and Audrina Patridge put their creativity to good use.LOS ANGELES, Calif., Dec. 10 (SEND2PRESS NEWSWIRE) -- On Dec. 19, 2009 Forever 21, Inc. is launching a charitable line of T-shirts personally designed by notable celebrities with 100 percent of the proceeds, or 2/3 of the purchase price of the T-shirts to benefit Starlight Children's Foundation - helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.
The celebrity designers - Starlight Spokesperson Corbin Bleu, Paris, Nicky and Kathy Hilton, Colbie Caillat, Demi Lovato, and Audrina Patridge - were given art materials, which included paints, markers, and sketch pads, to create a unique painting on canvas using the themes of "star" and "light." Forever 21 designers incorporated each celebrity's design onto a cotton T-shirt or tank top.
"I am excited to be designing a T-shirt on behalf of Starlight and Forever 21," said Corbin. "As a Starlight ambassador I have been inspired by the children and families I have had the privilege of meeting along the way, and by the strength they've shown in the hardest of times. I encourage everyone to get involved with Starlight and help lift the spirits of these brave children."
To see pictures, quotes and to learn more about Corbin Bleu, Colbie Caillat, Demi Lovato, Audrina Patridge, and Paris, Nicky and Kathy Hilton's involvement, please go to www.starlight.org/forever21press."This campaign is something very special for us," said Forever 21's Senior Marketing Manager Linda Chang. "We are so thrilled to use fashion towards a good cause, helping hundreds, if not thousands of Starlight's seriously ill children and their families."
The special line of T-shirts will be available for purchase in select Forever 21 stores and online at Forever21.com. The T-shirts will retail for $12.80. Additionally, each celebrity's original artwork will be up for auction at Starlight's eBay store ( www.ebay.com/starlight ), starting Dec. 21.
About Starlight Children's Foundation:
When a child or teenager has a serious medical condition, everyone in the family is affected. For 25 years, Starlight Children's Foundation™ has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone.
Through a network of offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org.
About Forever 21, Inc.:
Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women's and men's clothing and accessories, known for offering the hottest and most current fashion trends at a great value to consumers. Forever 21's model of fast fashion works by keeping the store exciting with fresh merchandise offerings brought in daily. The retailer operates over 450 stores in the United States, with international operations in Canada and Japan. For more information please visit www.forever21.com.
Costs associated with this news announcement were donated to Starlight Children's Foundation by Neotrope® and Simmons Interactive™.
NEWS SOURCE: Starlight Children's Foundation
Copyright © 2009 Neotrope® News Network.
TAGS: Starlight Children's Foundation, Fashion, Send2Press.
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