Selling Breast-Feeding Bras and Emotional Support

Bravado Designs, which makes bras for breast-feeding, considers online support for mothers central to its marketing efforts.

Dressing for Success on Valentine’s Day

Agent Provocateur is only a few of blocks away from Kiki de Montparnasse, but it is considerably closer to the old 42nd Street in spirit.

Hanes Banks on Strong Tie With Star

The company, which ended its relationship with Charlie Sheen, has featured Michael Jordan in commercials for two decades.

Stretching a Six-Pack

Kellan Lutz and his gifted abs are in Calvin Klein underwear ads. He wouldn’t mind following Mark Wahlberg’s post-Calvin career path.

REMIX; Frill Seeker

French fashion designer Chantal Thomass' unique looks, from 1970s until now, and her focus on lingerie, described; she comments; photos

Red or Yellow? South of the Border, Underwear Says All

It is a New Year’s Eve tradition in many parts of Latin America to ring in the new year wearing new underwear — and the color signifies one’s resolution for the year ahead.

Men’s Underwear as an Economic Indicator

Looking for economic trends in unusual places: underwear sales, gardening plans, paperboard box production and more.

COMPLAINT BOX | I SEE LONDON; Trend (Still) Has Too Much Cheek

Tracey Lloyd Complaint Box column about teens and men who wear their pants below their underpants; photos (Metropolitan/Connecticut)

Veiled Threads

Transparency was the story from designers at the men’s shows for next spring. But are men ready for full disclosure? Probably not.

Chug-a-Lugging Aphrodisiacs

Like a porn star with too many memoirs, Victoria’s secrets are pretty much overexposed at this point.

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