Selling Breast-Feeding Bras and Emotional Support

Bravado Designs, which makes bras for breast-feeding, considers online support for mothers central to its marketing efforts.

Bras and Cancer

Is there any truth to the rumor connecting breast cancer to wearing bras?

Dressing for Success on Valentine’s Day

Agent Provocateur is only a few of blocks away from Kiki de Montparnasse, but it is considerably closer to the old 42nd Street in spirit.

Even Less for Men to Think About

This may not be the best week to bring up a new trend in men’s underwear, but basic briefs are having a comeback.

Men’s Underwear as an Economic Indicator

Looking for economic trends in unusual places: underwear sales, gardening plans, paperboard box production and more.

Veiled Threads

Transparency was the story from designers at the men’s shows for next spring. But are men ready for full disclosure? Probably not.

Chug-a-Lugging Aphrodisiacs

Like a porn star with too many memoirs, Victoria’s secrets are pretty much overexposed at this point.

Show Stopper

Dita Von Teese burlesque performer and lingerie designer for the Wonderbra company lives in a 1920s, three-bedroom Craftsman home in the heart of Hollywood.

Saying She Patented Bra, L.I. Woman Goes to Court

A Long Island woman in a lawsuit says Victoria’s Secret stole, then mass-produced, her specialized design for a bra.

Lingerie Stores Enjoyed Heyday, but Now Simply Try to Survive

Hidden amid the hip shoe stores, stylish coffee shops and Asian markets on Orchard and Grand Streets are tiny remnants of the Lower East Side of long ago.

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